EpikOne New Client Announcement - SONY BMG
What do Alicia Keys, AC/DC and Dido have in common? Well, for one they are all great musicians, but for EpikOne they are all part of a global analytics intiative we're spearheading for Sony BMG Music Entertainment. Sony BMG selected GAAC partners EpikOne for North America and KeyMetrics for Western Europe to launch Google Analytics across their global network of recording artist and label websites. After considering other leading web analytics software providers, they chose the combination of EpikOne, KeyMetrics and Google Analytics enabling them to allocate more resources to the people and process of analytics instead of hefty analytics software fees.