EpikOne New Client Announcement - TheKnot.com
It's that time of year. Brides are blissful, catering companies in full swing and people searching high and low for all things wedding. So, where do brides-to-be go online to find information about dresses, cakes, flowers, vows, invitations, etc? TheKnot.com of course! And EpikOne is going to make sure TheKnot.com is ready to analyze what content is most popular, which marketing mediums are most effective and how advertisers can get the most impact from their placements. TheKnot.com chose EpikOne to implement Google Analytics on their world famous wedding site to improve ongoing optimization efforts through web analytics.
Showing posts with label using analytics. Show all posts
Showing posts with label using analytics. Show all posts
Tuesday, September 16, 2008
Friday, September 5, 2008
USING ANALYTICS | SONY BMG
EpikOne New Client Announcement - SONY BMG
What do Alicia Keys, AC/DC and Dido have in common? Well, for one they are all great musicians, but for EpikOne they are all part of a global analytics intiative we're spearheading for Sony BMG Music Entertainment. Sony BMG selected GAAC partners EpikOne for North America and KeyMetrics for Western Europe to launch Google Analytics across their global network of recording artist and label websites. After considering other leading web analytics software providers, they chose the combination of EpikOne, KeyMetrics and Google Analytics enabling them to allocate more resources to the people and process of analytics instead of hefty analytics software fees.
What do Alicia Keys, AC/DC and Dido have in common? Well, for one they are all great musicians, but for EpikOne they are all part of a global analytics intiative we're spearheading for Sony BMG Music Entertainment. Sony BMG selected GAAC partners EpikOne for North America and KeyMetrics for Western Europe to launch Google Analytics across their global network of recording artist and label websites. After considering other leading web analytics software providers, they chose the combination of EpikOne, KeyMetrics and Google Analytics enabling them to allocate more resources to the people and process of analytics instead of hefty analytics software fees.
Friday, August 15, 2008
USING ANALYTICS | BVLGARI
EpikOne New Client Announcement - BVLGARI
Italian luxury brand BVLGARI tapped into EpikOne's analytical expertise to improve the performance of their e-commerce website. The image-driven site showcasing their brand and products is now being tracked by Google Analytics and a team of analysts at EpikOne. After a thorough configuration of Google Analytics on the website and interfacing with teams in NYC and Rome, BVLGARI benefited from EpikOne's Discover Analytics solution, which provided a baseline foundation of metrics and actionable recommendations to ensure data-driven online optimization efforts moving forward.
Italian luxury brand BVLGARI tapped into EpikOne's analytical expertise to improve the performance of their e-commerce website. The image-driven site showcasing their brand and products is now being tracked by Google Analytics and a team of analysts at EpikOne. After a thorough configuration of Google Analytics on the website and interfacing with teams in NYC and Rome, BVLGARI benefited from EpikOne's Discover Analytics solution, which provided a baseline foundation of metrics and actionable recommendations to ensure data-driven online optimization efforts moving forward.
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