Press: Epik CEO Featured in AP Article

A recent AP article Defying the surveys and statistics, some small companies are expanding their payrolls article by Joyce M. Rosenberg, Epik CEO Dave Winslow discusses the topic of growing in a soft economy. In the article Dave makes reference to the fact that businesses will be looking for new opportunities after a disappointing holiday season, "'After the holiday season we saw a lot more inquiries,” Winslow said. This past holiday season was a huge disappointment for many retailers, offline and online, and prompted many to seek help from small businesses like Epik One."

The article was featured in the Press Room on the U.S. Senate Committee on Small Business & Entrepreneurship and can be viewed at http://sbc.senate.gov/press/record_article.cfm?id=295909&&

For more information, please get in touch with Epik or Dave here.

Christian Science Monitor Interviews Epik About Growing in a Recession

Dave Winslow, CEO of Epik, was interviewed by the Christian Science Monitor for a feature business story on the recent layoff news. The article, Amid layoff news, many companies are still hiring by Ron Scherer, highlighted various companies continuing to grow given the current economic conditions.

Notes from the story included:
"From his vantage point, David Winslow does not see a recession or rising unemployment rate. Instead, the founder of a software company in Burlington, Vt., sees a hiring opportunity."

"Epik expects to grow from 20 employees at the beginning of the year to 40 by year's end.
Winslow's company is far from unique."

"Around the nation, a wide range of companies are still hiring. Some of the new jobs are even in areas that are shrinking, such as financial services. Some positions require advanced degrees, but a variety of skill levels are in demand. High-tech companies, including Epik, are especially looking for workers."

For the full article visit the CSM Online.

Google Analytics Setup Guide

So we were contemplating on how to best serve the small business market who want to get the most out of Google Analytics, but may not have the budget to hire a Google Analytics Authorized Consultant or do not have the in-house technical resources.

To serve the small business Google Analytics market, we recently created and launched our own Google Analytics Setup Guide. It is a comprehensive, seven-step guide to get Google Analytics setup and working properly. It was developed by over ten people at EpikOne to ensure the small business would be able to understand the process and get it setup right the first time!

We kept the price point low - only $39 - so it is affordable - but at the same time a good value for the money.

So if you are a small business or know of one who could benefit from a good Google Analytics setup, head on over to our site and purchase one today!

Google Analytics Setup Guide from Epik

New Client: HRSentry

Epik has recently been selected by HRSentry, LLC to provide online marketing consultation for their web-based software solution. We are excited to work with HRSentry because they serve a major need for small businesses: HR! Their site www.hrsentry.com offers details on the solution but in summary it provides a complete outsource for human resource needs.

We'll be working to bring insight into their website through web analytics to start...stay tuned for more.

New Client: Recchiuti Confections

BURLINGTON, VT--FEBRUARY 01, 2007 - We announced today it has partnered with Recchiuti Confections, a gourmet chocolate company located in San Francisco, California.

Recchiuti Confections was started in 1997 by Michael Recchiuti. The company specializes in gourmet and specialty chocolates and has been featured in Williams-Sonoma, Food & Wine Magazine, Saveur, and like publications. The company has also been featured on The Today Show.

“We are very excited to work with Recchiuti Confections,” said Dave Winslow, president of EpikOne. “The company has experienced substantial growth in the last two years with limitless online potential. We have total confidence that Google Analytics is the way to reach that potential.”

EpikOne will begin work with Recchiuti Confections by optimizing their investment in Google AdWords and Analytics. EpikOne will then assign a team of strategists and analysts to identify key performance indicators most critical to Recchiuti’s online business success. EpikOne will provide actionable recommendations for improving the performance of conversion processes, navigation and search engine marketing. Additionally, EpikOne will perform A/B testing to assess the performance of Recchiuti’s online marketing initiatives.

New Business - EpikOne Selected by LifeScript for Online Analytics and Optimization

BURLINGTON, VT--January 28, 2007 - EpikOne, Inc., a leading global consultancy specialized in online analytics and optimization, announced today it has been hired by LifeScript, a personalized health and wellness solutions company headquartered in Mission Viejo, California.

LifeScript offers a variety of health products including personalized vitamins, soy products, meal replacements, and skin care. Additionally, LifeScript provides free and up-to-date health content in the form of daily newsletters and web portals covering a range of health and nutrition categories.

“We are excited to work with LifeScript,” said Dave Winslow, President of EpikOne. “We see a great opportunity to grow their online business by providing insight into visitor trends and site usability. Google Analytics is a great tool for providing them with data and we’ll work to layer our analysis and optimization strategies on top for continued online success ”

EpikOne will begin work immediately by configuring Google Analytics on the LifeScript website and marketing campaigns to enable for ongoing analysis. EpikOne will also provide ongoing executive consulting for online business strategies and intelligence to LifeScript.