Tuesday, September 16, 2008

USING ANALYTICS | TheKnot.com

EpikOne New Client Announcement - TheKnot.com

It's that time of year. Brides are blissful, catering companies in full swing and people searching high and low for all things wedding. So, where do brides-to-be go online to find information about dresses, cakes, flowers, vows, invitations, etc? TheKnot.com of course! And EpikOne is going to make sure TheKnot.com is ready to analyze what content is most popular, which marketing mediums are most effective and how advertisers can get the most impact from their placements. TheKnot.com chose EpikOne to implement Google Analytics on their world famous wedding site to improve ongoing optimization efforts through web analytics.

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